Most startup advice is noise. Here is the signal.
I am Morgan Morgan — writer, analyst, and someone who once spent three weeks building a product nobody asked for, just to understand why founders keep making that exact mistake. That experience taught me more than any framework ever could.
What Startupmonkeys is actually for
This site exists for the builder who is two weeks into their idea and already drowning in contradictory advice. It exists for the analyst trying to cut through hype and find what actually moves the needle in early-stage technology ventures. Every piece here is written to be immediately useful — no padding, no vague inspiration, just clear thinking applied to real problems.
You will find deep dives into startup mechanics, honest takes on technology trends, and practical frameworks you can use the same day you read them.
How I try to do this responsibly
The startup world moves fast, and that speed creates real risks — for founders, for teams, and for the people products are built to serve. I hold a few principles close when writing about technology and venture building:
- Accuracy over speed — I would rather publish slowly than confidently wrong.
- Nuance over narrative — most startup stories are more complicated than the headline version.
- People over metrics — behind every growth chart is a team making hard calls under pressure.
- Skepticism as a service — healthy doubt about trends is a gift, not a weakness.
Dig into the blog, reach out via the contact page, or just poke around. Genuine curiosity is always welcome here — and thank you, sincerely, for spending a few minutes in this corner of the internet.